New Media Changes The Way We Interact

A few weeks ago, I went down and did a hands-on install at a trade show. We were working with a partner putting up an interactive surface and I just had to get down there and see this new technology for myself. Interactive surfaces, or digital signage, can turn almost any surface into a touch screen. Basically, it’s a sensor-equipped foil and film that’s applied to a glass, Plexiglas or vinyl surface. Then, a basic overhead projector projects an image on to that surface, transforming the surface into a massive interactive surface. They’re really popular with retail outlets that want 24-hour customer interaction or trade show exhibitors looking for that added edge. I was absolutely fascinated by the technology and the implications it could have for the print business, which is why I went down there. I wanted to see this new product in an up close and personal environment and get really hands on with it. It was absolutely incredibleto see this company turn our 2D vinyl image of a giant iPhone into an interactive touchscreen experience. We’re always trying to stay on top of new technologies and expand the print shop market, but this could open up a whole new wing of the industry. I’ll keep you posted on any new developments.

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